The use of social media
In this day and age Social Media can make a large impact on many aspects of life from communicating , sharing news and marketing. Most people have a form of social media from teenagers to parents to celebrities. Which means social media is an easy way to reach a wide range of people. People of different classes , countries , genders and ages all have one common ground and can all be reached because of it. The amount of people using social media makes it an easy way to reach a vast amount of people.
Many things have now become digital and the products i have created would all be able to viewed online. Googling movie poster thousands come up. This can be from websites such as the production company, to IMDB or even the films twitter or Facebook. Many magazines are online and can be viewed this way which means that the magazine cover with my Film might be there. And trailers are put on you tube and is one of the most popular ways it also shows the popularity and can gain feedback from likes and dislikes plus views.
USING SOCIAL MEDIA TO MARKET.
As someone who has made three products around one thing as a way to advertise and market it, a large thing to consider is where these products go to reach the most people. And social media can work as an effective way to do this. There are so many platforms out there and they all have different people using them. Members of the target audience will most likely use social media.
On top of the ways in social media advertise, there is another way to use it to your advantage. You can make pages , profiles and accounts for the Film, fans or people can follow to get exclusive updates and information. This is where things such as posting the trailer or poster may thrive. As individuals will be given access to the content at there finger tips. Depending on popularity the account could have a large follow base which would grown and increase the amount of people wanting to see the movie.
Other products would be needed to keep people following like posters and trailers as this is new original content. Things would be posted like teaser trailers , theatrical trailers, interacting with the cast and movie information like release dates. The combination of the tasks that have been made complete meet each other in attract people towards the film.
The cast of the film can also use social media and benefit it.p providing insight information for fans and sneak peaks while also addressing the large follow base they may have as a celebrity.
examples
The discover page on snapchat
Company's have pages which share articles and stories. Below we see a Vogue story, this is a magazine and the snap chat story would probably produce similar content to the magazine. This could work with the magazine cover I made as one of the auxiliary tasks. This then could be linked with the sharing or the poster and trailer online to make an effective combination
Here is the maze runner death cure Facebook page. The movie which is the third installment used the page to poster about anything and everything regarding the movie. Facebook has 2.07 billion active users as of 2017 which shows its popularity, with it being a platform which I could use for all of my products.
This shows us that the auxiliary tasks complement the trailer as they can all be shown on social media and can all be used to make a profiles which would benefit the movie and its fan base.
Feedback
HOW HAVE I USED SOCIAL MEDIA.
I have used online platforms in two ways. I have used it to post and share my products such as my trailer and also gain feedback.
Feedback
I have three products which I have made over time and changed frequently. Gaining feedback is needed so that I change it to be more effective. Having a select group of people look over and critique it works. Social media is an easy and flexible to get in contact with the group of people. They can also be selected and made sure that they are all different to gain different perspectives.
DOES THE USE OF SOCIAL MEDIA LINK ALL OF YOUR PRODUCTS TOGETHER?
Yes.
Social media has endless capabilities and its a thriving place for people from every background. Movies are easy to advertise on social media and my products where constructed in a way that they could work with this expanding platform. Not only can the products be used but it is done effectively. Social media can link the products and help them complement each. With the help of synergy, design features and planning. They are linked by how social media can positively benefit them. It has already been done and acomplished