My brand and synergy

Creating a rememberable product with complementary products help build good marketing. I used branding as a key part of the synergy

Keeping a similar colour and font to keep a consistent brand through related products. I kept a dark purple and I picked this because of my colour research and that the fact the colour purple symbolises mystery.

I also picked a scratchy font which could resemble hand writing. Not a normal hand writing but one which could have questions behind it as its messy and could resemble the characters mental state. This is consistent through the trailers text including the title, the text , the release date

However this doesn't persist through the magazine as it would be a different product writing about my product. the magazine has the consistent theme of a mystery/ horror which you can gather from the content and context of the articles on the cover about other thriller/ horror films. It works with presenting the theme and genres of the movie while also being a product of its own ( Film extra magazine)

My main use of branding Is style, colour and People as they are constantly presented through out all my products and people can link them together as of these features.